Paid Media (Search, Social, Programmatic)
Paid media that feeds your CRM, not just a dashboard of clicks.
Search, paid social, and programmatic run as one motion with UTM discipline, so spend connects to real accounts and you can defend what it returns.
The pain this solves. spend you cannot defend.
Most paid programs look busy and prove nothing. The audience is far too broad to convert, a 95M-person LinkedIn target is not a strategy. Clicks land on pages that do not pass source, UTM, owner, or lifecycle into the CRM. So when the board asks what paid spend returned, the honest answer is a dashboard of impressions and a shrug.
Paid media should book meetings with the accounts you actually sell to, capture clean data on the way in, and let you trace a closed deal back to the campaign that started it. That is the gap we close.
How it works.
One connected motion across search, social, and programmatic, measured end to end.
- 1
Define real-fit accounts
We narrow a bloated audience to the accounts that can actually buy, using technographic lists (we have replaced a 95M-person LinkedIn audience with roughly 10,000 real-fit accounts).
- 2
Launch across the right channels
Paid search for intent, paid social for fit and account targeting, programmatic for reach against the same account list, sequenced so the channels reinforce each other.
- 3
Capture clean data on entry
Landing pages and forms pass source, UTM, owner, and lifecycle into HubSpot or Marketo, so a lead arrives with its origin attached instead of anonymous.
- 4
Move leads into CRM follow-up
Paid leads feed the same nurture and SDR sequences as the rest of your demand motion, so a click does not leak before sales ever sees it.
- 5
Report on pipeline, not clicks
We design the attribution so you can trace ad spend through to influenced and closed pipeline, the number you can actually defend.
Stack and method.
How we keep the channels connected and the data honest.
UTM discipline
A consistent tagging convention across every channel and campaign, so reporting reconciles instead of fragmenting by platform.
CRM-connected forms
Gravity Forms and native CRM forms wired into HubSpot or Marketo, passing source and lifecycle so attribution holds.
Account-based targeting
Clay technographic lists drive the audience across paid social and programmatic, the same fit accounts your outbound works.
Conversion-ready landing pages
Pages built to convert and to feed attribution, not generic ad destinations that drop the lead's context.
Bilingual EN and FR
Campaigns and landing pages in English and French via Weglot, a reach few comparable agencies match.
One connected motion
Paid sits inside demand gen alongside ABM, outbound, and nurture, not as an isolated ad buy with its own siloed numbers.
Targeting the right accounts beats spending more. real-fit accounts.
On one engagement we replaced a 95M-person LinkedIn audience with roughly 10,000 real-fit accounts, then coordinated cold email, LinkedIn, and paid into one connected nurture. Precise targeting and clean attribution, not a bigger budget.
Questions, answered.
- We build technographic, real-fit account lists (for example, narrowing a 95M-person LinkedIn audience to roughly 10,000 real-fit accounts) and run paid social and programmatic against that list, so spend goes to accounts that can actually buy.
What to do next.
Outbound: cold email and LinkedIn
Coordinate paid with cold email and LinkedIn into one CRM-connected motion.
Continue Related serviceAccount-based marketing (ABM)
Build the real-fit account list that paid social and programmatic target.
Continue Related servicePipeline measurement and attribution
Make ad spend traceable from first touch to closed deal.
Continue Parent pillarGo-to-market and demand generation
See the full pillar this capability sits inside.
Continue For your roleFor demand gen and GTM leaders
Built for revenue leaders carrying a pipeline number.
Continue Free auditGet your free audit
We will show you where paid spend leaks before it reaches your CRM.
ContinueFree audit
See where your paid spend leaks before it reaches your pipeline.
We will review your targeting, tracking, and CRM handoff, then show you what it takes to make paid media you can defend to the board.