Outbound: Cold Email & LinkedIn
Cold email and LinkedIn that book real meetings.
We run outbound as one coordinated motion, cold email plus LinkedIn feeding your CRM nurture, so leads stop leaking and sales gets meetings worth taking.
The pain this solves. no CRM visibility.
Outbound usually runs in disconnected tools that never talk to your CRM, so leads leak between the sequence and the rep. The audience is too broad to convert (a 95M-person LinkedIn target is not a strategy), the messaging is generic, and nobody can tell you which touch booked the meeting.
We fix the plumbing first. Cold email and LinkedIn run from a precise, real-fit account list, every reply and meeting lands in your CRM with source and owner attached, and SDR follow-up is wired to sequences so a warm reply never sits unworked.
How it works.
One connected motion from list to booked meeting, measured end to end.
- 1
Build the list.
Technographic targeting in Clay narrows a too-broad audience to real-fit accounts and verified contacts, so you message people who can actually buy.
- 2
Coordinate the channels.
Cold email (Instantly) and LinkedIn (HeyReach) run as one sequence per account, warmed inboxes and sensible volume, not spray and pray.
- 3
Feed the CRM.
Replies, positive intent, and booked meetings sync into HubSpot or Marketo with source, owner, and lifecycle, so follow-up and attribution hold.
- 4
Hand off to sales.
SDR sequences and tasks trigger on reply, so a warm lead reaches a person fast and nothing falls through the cracks.
Stack and method.
The tools we run and the discipline behind them.
Targeting.
Clay technographic lists to narrow broad audiences to real-fit accounts with verified contacts.
Cold email.
Instantly for sending, with inbox warming, deliverability hygiene, and per-account sequencing.
LinkedIn.
HeyReach for connection and message steps, coordinated with email so the account hears one story.
CRM sync.
Replies and meetings flow into HubSpot or Marketo with source, owner, and lifecycle intact.
Nurture handoff.
Non-responders move into CRM nurture; warm replies trigger SDR sequences and tasks.
Attribution.
Every touch is tracked so you can see which channel and message booked the meeting.
Proof. into connected nurture.
For one enterprise software engagement, we replaced a 95M-person LinkedIn audience with roughly 10,000 real-fit accounts, then coordinated cold email and LinkedIn into connected nurture wired to SDR follow-up. Precise targeting plus one connected motion is the difference between activity and pipeline.
Outbound is rarely a standalone buy. It works best paired with account-based marketing for the highest-value accounts, paid media for air cover, and pipeline measurement so the whole motion reports cleanly.
Carrying a pipeline number this quarter? a connected motion.
If you are selling into defined accounts and outbound is running in tools that do not talk to your CRM, we can fix the plumbing and the targeting together.
Questions, answered.
- Yes. Cold email and LinkedIn feed your CRM nurture, with SDR sequences and attribution. Every reply and meeting syncs into HubSpot or Marketo with source and owner attached, so leads do not leak and follow-up is tracked. We run sending with deliverability hygiene and sensible volume, not spray and pray.
What to do next.
Account-based marketing (ABM)
Concentrate outbound on your highest-value accounts with coordinated marketing and sales plays.
Continue Related servicePaid media
Add air cover so target accounts see you before and between outbound touches.
Continue Related servicePipeline measurement and attribution
Tie every outbound touch to booked meetings and pipeline so you can forecast it.
Continue Parent pillarGo-to-market and demand generation
See the full demand-gen motion outbound plugs into, from strategy to attribution.
Continue For your roleFor demand gen and GTM leaders
Built for revenue and growth leaders carrying a pipeline number into defined accounts.
Continue Free auditGet your free audit
We will find where your outbound leaks and what it would take to make it forecastable.
ContinueFree audit
See where your outbound leaks, and how to make it forecastable.
Tell us your target accounts and the tools you run. We will map where leads fall out between the sequence and the CRM, and what it takes to fix it.