Prove what marketing is doing to the pipeline.

The narrow problem this solves. spend.

How a measurement and attribution engagement works.

We fix the data capture before we build the report, because a dashboard on broken inputs just lies faster. Each step produces something your team and your CFO can trust.

1. 1

   Audit the seams

   We trace every path a lead takes: forms, paid, outbound, ABM, events, and partner sources. We find where source, UTM, owner, and lifecycle drop out, and where two tools count the same deal twice. The honest baseline, measured, not guessed.

2. 2

   Fix the capture

   We wire forms, landing pages, and ad platforms to pass source, UTM, owner, and lifecycle into HubSpot or Marketo cleanly. Hidden fields, consistent UTM rules, and routing so the data arrives complete and lands on the right record.

3. 3

   Connect the model

   We mirror campaigns and events into your CRM, define the lifecycle stages and attribution logic that match how you actually sell, and reconcile the numbers so first touch, multi-touch, and closed-won all agree.

4. 4

   Report and hand back

   We build the dashboards that answer the board's questions: pipeline by source, cost per opportunity, and marketing's contribution to revenue, documented so your team owns it after we leave.

What you get out of it.

Concrete deliverables your marketing, sales, and finance teams work from.

• Forms and landing pages passing source, UTM, owner, and lifecycle into HubSpot or Marketo on every submission
• A consistent UTM and source taxonomy applied across paid, outbound, ABM, content, and events
• Campaigns and events mirrored into your CRM so every touch maps to a deal
• Lifecycle stages and attribution logic that match how your team actually sells
• Reconciled dashboards for pipeline by source, cost per opportunity, and marketing-sourced revenue
• Documentation so your team can run, trust, and extend the reporting without us

The method, and who does the work.

Questions, answered.

What is marketing attribution, and why does ours not reconcile?

Attribution is the logic that ties revenue back to the marketing touches that produced it. It usually fails to reconcile because the inputs are broken: forms do not pass source, UTM, owner, or lifecycle into the CRM, campaigns are not mirrored into CRM records, and two tools count the same deal differently. We fix the data capture first, then build the model and dashboards on top of clean inputs so the numbers agree from first touch to closed deal.

Which attribution model do you use, first touch, multi-touch, or something else?

We design the model around how you actually sell rather than forcing a single template. For most B2B pipelines that means tracking first touch, the full multi-touch path, and closed-won together, so you can answer both what created demand and what closed it. The point is a model your sales and finance teams trust, not a tidy chart that hides the assumptions.

Do you work in HubSpot, Marketo, or Salesforce?

All three. We wire forms and campaigns into HubSpot or Marketo, and we have built custom apps that mirror marketing events into Salesforce campaigns with historical backfill and ROI reporting. If the attribution depends on connecting two of those systems, that integration is the work we do.

Can you connect attribution across paid, outbound, and ABM, not just inbound forms?

Yes. We bring paid media, cold email and LinkedIn outbound, ABM, content, and events into one connected model so every motion is measured on the same basis. That is what lets you compare channels honestly and move budget toward the ones that produce pipeline.

Will our team be able to run the reporting after you leave?

Yes. We document the UTM taxonomy, the CRM fields, the lifecycle logic, and the dashboards, and hand them back as something your team owns and can extend. The goal is reporting you trust and control, not a dependency on us.