Account-Based Marketing (ABM)
Stop selling to a 95 million person audience. Start selling to the accounts that actually fit.
Account-based marketing narrows your target to the companies most likely to buy, then coordinates outbound, paid, and content into one motion that books meetings and lands in your CRM.
The pain ABM solves. convert.
A 95 million person LinkedIn target is not a strategy. When your audience is everyone, your spend chases people who will never buy, your sequences land flat, and your pipeline number stops being defensible.
The leads you do generate leak. Outbound runs in disconnected tools with no CRM visibility, post-event and partner contacts fall through the cracks, and paid spend arrives with no attribution. By the time a deal closes, no one can say which account-level effort earned it.
Account-based marketing fixes the input before it fixes the output. We define the accounts worth winning, concentrate effort on them, and wire every touch back into your CRM so you can see what is working and forecast what comes next.
How an ABM program runs.
One connected motion, built around a defined account list and measured from first touch to closed deal.
- 1
Define the real-fit account list
We build technographic and firmographic lists in Clay, replacing a 95 million person audience with roughly 10,000 accounts that actually match how you sell. The list, not the channel, is the strategy.
- 2
Coordinate the channels
Cold email (Instantly), LinkedIn (HeyReach), and paid media run against the same account list with UTM discipline, so a target account hears a coherent message instead of three disconnected pitches.
- 3
Wire it into the CRM
Every reply, click, and meeting feeds HubSpot or Marketo nurture with SDR tasks and sequences. Account-based engagement and partner outreach become trackable, not anecdotal.
- 4
Measure and tighten
Attribution holds from first touch to closed deal, so you can see which accounts are moving, cut what is not converting, and forecast pipeline you can defend to the board.
What is included.
Account selection and list building
Technographic and firmographic targeting in Clay, narrowing a broad audience to roughly 10,000 real-fit accounts with the buying signals that matter.
Coordinated outbound
Cold email and LinkedIn run as one sequence against the account list, feeding CRM nurture instead of sitting in a silo where leads leak.
Account-based engagement and partner outreach
ABE sequences and SDR tasks for named accounts, plus partner and co-marketing outreach so those leads stop falling through.
Paid media against the list
Account-targeted paid social and programmatic with UTM discipline, so spend reaches the right companies and reports cleanly.
CRM integration and routing
Outbound and paid touches sync into HubSpot or Marketo with lifecycle, routing, and SDR follow-up wired in.
Attribution and reporting
First-touch to closed-deal measurement at the account level, so you can forecast pipeline and defend marketing's contribution.
Stack and method. stack.
Account lists are built in Clay for technographic and firmographic targeting. Outbound runs through Instantly for cold email and HeyReach for LinkedIn, coordinated against the same list rather than scattered across tools.
Everything lands in your CRM. We feed HubSpot or Marketo nurture with the source, owner, and lifecycle data attribution depends on, and build the SDR sequences and routing that turn engagement into booked meetings. The same senior team that runs the campaign connects it to your CRM, so there is no handoff between the people who plan and the people who wire it up.
One enterprise software ABM program turned a 95 million person reach into roughly 10,000 real-fit accounts. accounts.
We replaced an audience too broad to convert with a precise account list, then coordinated cold email and LinkedIn into connected CRM nurture. The result was a focused motion measured from first touch to follow-up, not a spray-and-pray spend with no attribution.
Questions, answered.
- ABM concentrates your marketing and sales effort on a defined list of high-fit accounts instead of a broad audience. Rather than targeting everyone who might buy, you select the companies worth winning, then coordinate outbound, paid, and content against that list so the spend and the messaging reach the right buyers.
What to read next.
Outbound: cold email and LinkedIn
The coordinated outbound engine that feeds your ABM account list into CRM nurture.
Continue Related servicePipeline measurement and attribution
Wire first-touch to closed-deal reporting so account-based effort becomes a forecastable number.
Continue Parent pillarGo-to-market and demand generation
The full pillar: strategy, ABM, outbound, paid, SEO and AEO, content, and attribution as one motion.
Continue For your roleFor demand gen and GTM leaders
Built for revenue leaders carrying a pipeline number into defined accounts.
Continue Case studySee what we built for clients like you
The account-targeting and connected-nurture work, with the numbers.
ContinueFree audit
Tell us who you are trying to reach. We will show you how narrow it should get.
Get a free audit of your current targeting, outbound, and attribution. We will flag the over-broad audience, the leaks between tools, and the missing CRM wiring before you spend another dollar.