SEO & AEO (AI Search)
Get found by buyers and cited by the AI search that now answers for them.
We pair classic SEO with answer-engine optimization, so your pages rank in search and get quoted by AI assistants, backed by interactive lead magnets that double as ranking assets.
Search changed. Your visibility has to change with it with it.
Buyers do not just type a query and scroll ten blue links anymore. They ask an assistant, and it answers, often without a single click to your site. If your pages are not structured to be ranked by search engines and extracted by answer engines, you are invisible in the moment the decision gets made.
Most SEO work stops at keywords and meta tags. That leaves you ranking for terms nobody converts on, with thin content an AI will never cite, and no asset on the page worth linking to. The result is traffic that looks fine in a dashboard and pipeline that never shows up.
How the work runs
A connected motion, from the words buyers actually search to the assets that earn the citation.
- 1
Map the questions buyers and engines ask
We research the queries your real-fit accounts use, the sub-questions AI search expands them into, and the gaps your competitors leave open. Intent first, volume second.
- 2
Structure pages to rank and to be extracted
One clean H1 as the buyer outcome, H2s in the language buyers search, and direct, citable answers marked up with schema. Pages read well for crawlers and for the models that quote them.
- 3
Fix on-page SEO at scale
Page titles, metadata, and internal links corrected across the whole site using AI-assisted workflows, so technical hygiene keeps pace with a growing content footprint.
- 4
Build lead magnets that double as ranking assets
A quiz, calculator, or forecast report with a thank-you page that earns links and citations, synced to your CRM so the demand it captures is measurable, not just visible.
What AEO actually means
AEO is answer-engine optimization: getting your content surfaced and quoted when buyers ask AI search instead of scrolling results.
Extractable answers
Direct, self-contained Q and A and outcome statements that an assistant can lift and attribute, written to read cleanly as a snippet.
Schema and structure
FAQPage, Organization, and BreadcrumbList markup, plus clean heading hierarchy, so engines understand the page and trust the source.
Entity and location signals
Consistent NAP, founder and organization entities, and clear topical authority, so AI search knows who you are and when to cite you.
Built so a migration never costs you rankings
When SEO touches a redesign or replatform, we treat preservation as a build requirement, not an afterthought.
- Redirects mapped and tested before the cutover, with old URLs preserved
- Canonical tags and metadata carried across, not regenerated by accident
- Tracking and attribution kept intact through the migration
- Rank Math Pro and clean technical foundations on WordPress, plus HubSpot CMS where it fits
- Bilingual EN and FR pages served with proper hreflang for multilingual search
A thank-you page that doubles as a ranking asset ranking asset.
On a paired GTM engagement we replaced a 95M-person LinkedIn audience with roughly 10,000 real-fit accounts, then built a lead-gen quiz and forecast report synced to the CRM. Its thank-you page became an interactive SEO and AEO asset that keeps earning visibility long after the campaign. That is the pattern: capture demand and rank for it at the same time.
Questions, answered.
- AEO is answer-engine optimization: structuring content so AI search assistants surface and cite it directly. SEO gets you ranked in classic search results. We do both, because buyers now use both, and pages built for one are not automatically built for the other.
What to read next.
Content, campaigns and nurture
The content engine behind the rankings, wired into SDR sequences and CRM nurture.
Continue Related servicePaid media
Search, social, and programmatic with UTM discipline, so paid and organic reinforce each other.
Continue Parent pillarGo-to-market and demand generation
The full pillar: find the right accounts, start the right conversations, measure end to end.
Continue For your industryB2B SaaS and technology
How search and AEO work fits a technical B2B buying journey.
Continue Case studySee the proof
A lead-gen quiz and forecast report whose thank-you page became a ranking asset.
Continue Free auditGet your free audit
We will show you where you are invisible in search and AI answers, and what to fix first.
ContinueFree audit
Find out where buyers and AI search cannot find you.
We will audit your search visibility, answer-engine readiness, and on-page foundations, then show you the highest-leverage fixes first. No deck that never connects to the work.