Go-to-market and demand generation
A B2B technology company in an account-based motion had no interactive offer to capture demand, and partner and event leads were dying in inboxes. We built a LinkedIn Lead Gen campaign, an interactive quiz and forecast report synced to the CRM, and SDR sequences behind it, then made the thank-you page double as a ranking asset.
We designed a short diagnostic quiz that ends in a personalized forecast report, so a prospect gets something useful in exchange for a few qualifying answers. The quiz logic captures fit and intent signals (segment, stack, timeline) that the SDRs can act on, instead of a name and an email with no context.
We launched LinkedIn Lead Gen forms targeted at the account list that fits the motion, with creative that points to the quiz. The native lead forms cut friction at the top, and every submission carries its source and campaign so attribution holds from first touch forward.
Quiz completions and LinkedIn leads flow into HubSpot with source, UTM, and quiz answers attached. We wired SDR call tasks and email sequences keyed to the forecast result and the lead's fit signals, plus post-event follow-up logic so partner and event leads enter the same connected nurture instead of an inbox.
The forecast report's thank-you page was built to be indexed, not hidden. It answers the question the quiz is about in plain language, so it earns organic search traffic and answer-engine visibility on its own. The offer that captures demand also compounds as an SEO asset over time.
We used to spend on an event and walk away with a badge-scan list and a guess. Now every lead lands in HubSpot with the source and the answers attached, the SDRs work a real sequence, and the quiz page brings in leads on its own months later. For the first time we can tell the board what the campaign actually produced.
A quiz gives the prospect something useful back, a personalized forecast report, so more people complete it. Here, 61% of starters finished. It also captures fit and intent signals along the way, so the leads arrive qualified instead of as a name and an email with no context.
Every quiz completion and LinkedIn Lead Gen submission syncs into HubSpot with source, UTM, and the quiz answers attached. SDR call tasks and email sequences fire automatically, keyed to the forecast result, so follow-up runs on a sequence rather than on whoever remembers.
We route event and partner leads into the same connected nurture as the campaign leads, with post-event follow-up logic and SDR tasks behind it. The lead enters a sequence the moment it lands, instead of waiting in an inbox until it goes cold.
We build the forecast report's thank-you page to be indexed and to answer the question the quiz is about in plain language. It earns organic search and answer-engine visibility on its own, so the same offer that captures paid demand keeps producing leads after the spend stops. This one reached the top 3 organic results for its core query within six months.