Replatform without losing your rankings, your traffic, or your nerve.

Most redesigns lose ground before they gain any.

How a replatform runs.

A staged, reversible move with no surprise launch day. You see it on staging before it goes live, and we keep the old site recoverable until the new one is proven.

1. 1

   Audit and inventory

   We crawl the current site to inventory every URL, redirect, ranking page, form, and tracking tag, then flag what must be preserved and what is dead weight.

2. 2

   Strategy and IA

   We sequence information architecture, SEO, and UX first, so the rebuild improves structure instead of just restyling the old one. This is the web strategy step, applied to an existing site.

3. 3

   Rebuild for conversion

   We design and build the new site for conversion and easy CMS editing, with forms that pass source, owner, and lifecycle into HubSpot or Marketo.

4. 4

   Migrate and redirect

   We move content, build the full redirect map, carry metadata across, and stand the new site up on staging so you can review it page by page.

5. 5

   Cut over and verify

   We launch on a planned schedule, confirm redirects resolve, check that tracking and attribution fire, and keep the old site recoverable until the new one is proven.

What we protect through the cutover.

The seams where most migrations break, handled as deliverables you can verify.

• Every URL preserved or 301-redirected, with a documented redirect map
• Page titles, meta descriptions, and canonical tags carried across or improved on purpose
• Analytics, conversion tracking, and UTM attribution confirmed firing on the new stack
• Form-to-CRM routing into HubSpot or Marketo, so leads keep passing source, owner, and lifecycle
• Staging review and a reversible cutover, so launch day is boring
• Core Web Vitals and accessibility checked, so the new site is faster, not just newer

Platform moves we handle.

Questions, answered.

Will a redesign or replatform hurt our SEO?

No, not when migration is treated as a build requirement. We preserve or 301-redirect every URL, carry titles, metadata, and canonical tags across, and verify tracking before launch, so you keep the search equity you already earned.

How do you avoid breaking redirects and tracking during the cutover?

We inventory every URL, redirect, form, and tracking tag up front, build a documented redirect map, stand the new site up on staging for page-by-page review, and confirm analytics, conversion tracking, and attribution fire on the new stack before and after go-live.

Can you replatform onto WordPress or HubSpot CMS?

Yes. We rebuild on custom WordPress (Elementor Pro, JetEngine, Gravity Forms, ACF Pro, Rank Math Pro) or HubSpot CMS, chosen around how your team edits and how the site needs to integrate with your CRM.

Will the new site connect to our CRM?

Yes. We rebuild forms to pass source, owner, and lifecycle into HubSpot or Marketo with attribution wired in, so the replatform fixes integration debt instead of carrying it forward.

Is there downtime, and can we roll back?

We cut over on a planned schedule, not a surprise launch, and keep the old site recoverable until the new one is proven. Most of the work happens on staging, so the public switch is quick and reversible.