One site, two markets, no second build to maintain.

Running two sites by hand is where bilingual breaks. by hand.

How we deliver a bilingual site.

From a single source of truth to two languages that stay in sync, with the SEO and CRM plumbing wired in from the start.

1. 1

   Plan the bilingual architecture

   We decide the URL structure (subdirectory or domain), set hreflang and canonical rules, and map which content is shared versus market-specific, so both languages are crawlable and self-consistent from day one.

2. 2

   Build once, translate cleanly

   We integrate managed translation (Weglot) so the French site mirrors the English build automatically, with human review on the copy that sells. New pages translate as you publish, not in a separate project.

3. 3

   Wire forms, SEO, and tracking per language

   Forms pass source, language, owner, and lifecycle into HubSpot or Marketo in both languages. Metadata, redirects, and analytics are set per locale, so attribution holds and neither language loses ranking.

4. 4

   Hand back a process you can run

   You get a documented workflow for publishing and updating both languages, plus the option to keep us on for ongoing translation review, fixes, and SEO upkeep.

What is included.

Everything needed to launch and operate a bilingual site, not just a translated front end.

• Bilingual information architecture and URL structure (subdirectory or separate domain)
• Correct hreflang, canonical, and language metadata so both languages rank and do not compete
• Managed translation via Weglot, with human review on conversion copy
• French and English forms that route to your CRM with language and attribution data intact
• Per-language SEO: metadata, sitemaps, redirects, and Rank Math configuration
• Per-language analytics and tracking so French and English attribution stay separate and clean
• A language switcher that respects user choice and sends visitors to the matching page
• A documented publish-and-update workflow your team can run, with optional ongoing support

Stack and method. the seams.

Questions, answered.

Do you build bilingual English and French sites?

Yes. Bilingual EN and FR delivery is a core capability and one few comparable agencies offer. We use managed translation (Weglot) so the two languages stay in sync, with human review on the copy that sells, and we wire the SEO and CRM plumbing for both languages from the start.

Will the French site rank in search, or just mirror the English one?

It ranks. We set correct hreflang, canonical, and per-language metadata so Google treats the French and English pages as distinct, equivalent versions rather than duplicates competing with each other. Each language gets its own sitemap, metadata, and SEO configuration.

Will the French and English forms still feed our CRM correctly?

Yes. Forms in both languages pass source, language, owner, and lifecycle into HubSpot or Marketo, so attribution stays clean and you can see French and English pipeline separately instead of merged into one untraceable stream.

Do we have to maintain two separate sites?

No. That is the failure mode we design out. We treat English and French as one connected site with a managed translation layer, so a change on the English side flows to French automatically and you publish once. We hand back a documented workflow, and can stay on for ongoing review and upkeep.

Can you add a French version to our existing site without breaking SEO?

Yes. We add the second language as a migration with preserved redirects, canonical tags, and tracking, and set hreflang correctly so neither the existing English market nor the new French one drops out of search through the cutover.