AI Assistants & Chatbots
An assistant that answers from your own content, not the open internet.
We build website assistants and chatbots grounded in your own data, connected to the tools your team already runs, with humans approving anything sensitive.
The narrow problem this solves.
Most chatbots are bolted on, trained on nothing in particular, and confidently wrong the moment a visitor asks something specific. They cannot see your pricing, your docs, or your CRM, so they deflect instead of help, and your team ends up answering the same questions anyway.
An assistant is only useful when it answers from your real content and can act inside the tools you already run. That means grounding it in your own pages, documents, and product data, wiring it to HubSpot or your help desk, and putting a human approval step on anything that books, sends, or changes a record.
How it works.
A grounded assistant, scoped to a job it can actually do well, then handed back as something your team can run.
- 1
Scope the job
We pick the questions and tasks worth automating: pre-sales answers, support deflection, internal lookups. Narrow and useful beats broad and unreliable.
- 2
Ground it in your data
We connect the assistant to your own content: site pages, documentation, product data, and knowledge base, so answers are sourced from you, with citations back to the page.
- 3
Connect the tools
We wire it into HubSpot, Slack, Drive, your help desk, and your CMS so it can look up records and capture leads, with a human approval gate on sensitive actions.
- 4
Hand back a process
You get a documented assistant with guardrails, fallbacks to a human, and a clear way to update its knowledge, not a black box only we can touch.
What is included.
Website assistant on your content
A chat assistant grounded in your own pages and docs, answering pre-sales and support questions with citations, not made-up answers.
Lead capture into your CRM
Qualified conversations pass source, context, and lifecycle into HubSpot or Marketo, so a chat does not leak the lead it just earned.
Internal assistants and Slack teammates
An assistant your team queries in Slack for recurring lookups and ops, connected to the data it needs to be useful.
Guardrails and human approval
Sensitive actions (booking, sending, editing records) route to a person for approval, and the assistant hands off to a human when it is unsure.
One concrete example.
A lead-gen quiz and forecast report, synced to the CRM, with a thank-you page that doubles as a ranking asset. The same grounded approach turns a static page into an interactive assistant that captures real demand and feeds it straight into follow-up.
Questions, answered.
- From your own content: your site pages, documentation, product data, and knowledge base. We ground it in your data and cite the source page, so it answers from you rather than guessing from the open internet.
What to do next.
AI workflow automation
Automate the repetitive production, QA, and ops work so the busywork runs without your team.
Continue Related serviceAI strategy and readiness
An honest assessment of where AI creates real leverage, and a defensible roadmap to get there.
Continue Parent pillarAI and automation
The full pillar: practical AI connected to the tools your team already runs, humans on the controls.
Continue For your roleFor operations and growth leads
Turn AI pressure into documented, repeatable workflows without hiring a bigger team.
Continue ProofSee this proven
A lead-gen assistant synced to CRM with a thank-you page that doubles as a ranking asset.
ContinueFree audit
Tell us where your team answers the same question twice. We will show you what an assistant can take off your plate.
A practical look at where a grounded assistant fits your stack, what it can safely do today, and what stays with a human.